ANALYSIS OF THE EFFICIENCY OF USING THE ENTERPRISE'S FINANCIAL RESOURCES

Abstract

The purpose of the study is to improve methodological approaches and select effective analytical tools that allow for a comprehensive assessment of the effectiveness of financial resource management of business entities.The article examines the effectiveness of the use of financial resources of an enterprise in conditions of economic instability and increased competitive environment. Methodology of research. The research methodology is based on a systematic approach and scientific apparatus of the method of economic analysis, abstract-logical, comparative, monographic and other methods of conducting analytical research. In particular, the following methods were used in the research process: generalization - to study the content and essence of the category of financial resources; comparative analysis - to assess the activities of enterprises; expert assessments - when studying management practices at enterprises. Findings. For the successful functioning of any enterprise, it is crucial to ensure its activities with the necessary amount of financial resources. The size and structure of financial resources depends on the volume of production and its efficiency. The process of managing financial resources of enterprises involves ensuring complete and reliable accounting of financial flows and the formation of the necessary reporting, analyzing financial flows in the previous period, optimizing the financial flows of the enterprise, planning financial flows by type, and ensuring their effective control. Special importance is given to such a category as “investment potential”. Thus, the term “investment potential” should be understood as a set of available material and intangible, labor and organizational and managerial resources of an enterprise that characterize its ability to accept and absorb investment funds. Assessment of investment potential involves conducting a financial analysis of the production and economic activities of an enterprise, which allows you to evaluate the management decision option in action and to feel its strengths and weaknesses. Practical value. This will contribute to the effective use of the proposed approaches in the process of making management decisions in order to increase the profitability and financial stability of enterprises.