PRINCIPLES OF MANAGING DIGITALIZATION PROCESSES IN MICROENTREPRENEURSHIP
Abstract
Purpose. The purpose of the study is to substantiate a system of key principles for managing digitalization processes in microenterprises and to determine their role in ensuring adaptability, competitiveness, and sustainable business development in a dynamic market environment. Methodology. The study employs systemic and process-based approaches to the analysis of digitalization in microenterprises, as well as methods of logical generalization, structural analysis, comparison, and abstraction. The theoretical framework is based on modern concepts of digital transformation, customer-oriented management, digital culture, and sustainable business development. Results. It is proven that effective management of digitalization processes in microenterprises should be based on a set of interrelated principles, including customer orientation, flexibility and scalability, integration of business processes, analytics and data-driven decision-making, information security, development of digital culture and staff training, innovation and experimentation, environmental sustainability, cooperation and partnership, transparency, and responsibility. It is substantiated that the comprehensive implementation of these principles contributes to the optimization of internal processes, increased efficiency in resource utilization, the formation of sustainable relationships with customers and partners, and enhanced adaptability of microenterprises to technological and market changes. Practical significance. The practical value of the research results lies in their applicability for microenterprises in developing and adjusting digitalization strategies, fostering digital culture, strengthening trust among stakeholders, and creating prerequisites for innovative and sustainable growth. The proposed approach can be applied in small business management practice as well as in the development of programs supporting the digital transformation of entrepreneurship.
References
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Soltanifar, M., Hughes, M., & Göcke, L. (2021). Digital Entrepreneurship. Future of Business and Finance. DOI: https://doi.org/10.1007/978-3-030-53914-6
Kraus, S., Palmer, C., Kailer, N., Kallinger, F., & Spitzer, J. (2018). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, no. 25(2), pp. 353-375. DOI: https://doi.org/10.1108/IJEBR-06-2018-0425
Fossen, F., & Sorgner, A. (2019). Digitalization of work and entry into entrepreneurship. Journal of Business Research, no. 125, pp. 548-563. DOI: https://doi.org/10.1016/j.jbusres.2019.09.019
Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, no. 41, pp. 1029-1055. DOI: https://doi.org/10.1111/etap.12254
Vadana, I., Torkkeli, L., Kuivalainen, O., & Saarenketo, S. (2019). Digitalization of companies in international entrepreneurship and marketing. International Marketing Review, no. 37, pp. 471-492. DOI: https://doi.org/10.1108/imr-04-2018-0129
Rachinger, M., Rauter, R., Müller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its influence on business model innovation. Journal of Manufacturing Technology Management, no. 30(8), pp. 1143-1160. DOI: https://doi.org/10.1108/JMTM-01-2018-0020
Youssef, A., Boubaker, S., Dedaj, B., & Carabregu-Vokshi, M. (2020). Digitalization of the economy and entrepreneurship intention. Technological Forecasting and Social Change. DOI: https://doi.org/10.1016/j.techfore.2020.120043
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