THE TRANSFORMATION OF STRATEGIC MANAGEMENT ACCOUNTING IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMY

Abstract

The purpose of the article is to analyze the evolution of the concept of strategic management accounting, to identify its critical functions in the digital era, and to outline directions for its further development. Methodology of research. The methods applied include general scientific approaches such as analysis and synthesis for processing academic sources, a systematic approach to conceptualize management accounting as an integrated system of financial and non-financial information, comparative analysis and generalization for formulating conclusions and recommendations. Findings. The results demonstrate that strategic management accounting is undergoing a fundamental transformation from a technical function of recording operations into a strategic management tool that provides competitive advantages through predictive analytics, scenario modeling, and integration of diverse data sources. Digital technologies enable a shift from retrospective analysis to forward-looking analytics, from periodic reporting to continuous monitoring, and from reliance on financial indicators to multidimensional performance evaluation systems that incorporate intangible assets such as brand reputation, customer loyalty, and intellectual capital. The role of the management accountant is also evolving: instead of performing routine accounting operations, the professional becomes a strategic business partner of top management, capable of interpreting complex data in the context of corporate strategy, identifying cause-and-effect relationships, and supporting decision-making with clear and accessible insights. Practical value of the research lies in its contribution to the modernization of enterprise management systems. The findings can be applied to improve the design of accounting and analytical tools, enhance the efficiency of strategic decision-making, and strengthen organizational competitiveness in a rapidly changing digital environment. By integrating financial and non-financial indicators, adopting advanced analytics, and fostering a data-driven organizational culture, enterprises can achieve sustainable development and long-term strategic positioning. The study emphasizes that successful digital transformation of management accounting depends not only on technological innovations but also on organizational readiness, interdisciplinary competencies of specialists, and the ability to balance internal and external information flows.