ECONOMIC AND ORGANIZATIONAL EFFICIENCY OF DIGITAL RECRUITMENT AT AN INDUSTRIAL ENTERPRISE

Abstract

Purpose. This study substantiates the economic and organizational feasibility of large-scale digital recruitment adoption in Ukrainian industrial enterprises, where fierce competition, cyclical labour demand and geographically dispersed production sites require ultra-fast yet high-quality talent acquisition. Methodology. The research combines a definitional analysis of digital recruitment, chatbot recruiting, gamified assessment and ATS concepts; functional systematization of current HR technologies; and a comparative evaluation of their economic-organizational performance through time-to-fill, cost-per-hire, quality-of-hire and candidate experience metrics. The empirical corpus comprises a content analysis of 35 domestic and international scholarly sources, case studies of four machine-building plants and three metallurgical works, and an expert survey of 48 HR managers. Findings. Chatbots reduce the labour intensity of initial screening by 68 % and average time-to-hire by 32 %. ATS solutions integrated with ERP modules cut vacancy administration costs by 22–27 %. Gamified assessment platforms raise the candidate-to-job match coefficient to 0.81 (vs 0.63 under traditional schemes) and improve the Net Promoter Score by 18 points. The aggregate economic effect, calculated via discounted cash-flow modelling, reaches UAH 1.84 million in the first year after full recruitment digitalization. Organizational benefits include HR process standardization, decision-making transparency and a strategic re-orientation of HR departments. Conclusions. Digital recruitment generates a sustainable competitive advantage for industrial companies by simultaneously minimising expenditure, accelerating staffing and enhancing hire quality. Future research should focus on developing adaptive integration models for chatbot, ATS and gamification solutions within corporate HR ecosystems, taking industry specificity and cybersecurity constraints into account.