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No. 4 (118) (2025): Scientific Bulletin of Poltava University of Economics and Trade. Series "Economic Sciences"

Published: 2025-12-09

Issue

ECONOMICS

CURRENT STATE AND PROSPECTS FOR DEVELOPMENT OF FRANCHISING AS A FORM OF VETERAN ENTREPRENEURSHIP

Andrii Zavazhenko, Victoriia

7-12
- PDF (Українська)
INNOVATIVE QUALIMETRIC APPROACHES IN THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF DAIRY INDUSTRY ENTERPRISES IN WARTIME

Dmytro Malinoshevskyi, Olexander Boyko, Myroslav Kolesnichenko, Egor Yambikh, Stanislav Oliinyk

13-19
- PDF (Українська)
DEVELOPMENT OF THE INNOVATION ECOSYSTEM IN THE REGIONS OF UKRAINE IN THE CONTEXT OF IMPLEMENTING THE EUROPEAN INTEGRATION COURSE

Yuriy Pohuliaiko

20-24
- PDF (Українська)

ACCOUNTING AND TAXATION

THEORETICAL AND METHODOLOGICAL ASPECTS OF ACCOUNTING AND INTERNAL AUDIT OF OPERATIONAL COSTS IN CONSTRUCTION ENTERPRISES

Kateryna Hnedina, Kateryna Khomenko

25-33
- PDF (Українська)
THE ANALYTIC-SYNTHETIC METHOD IN COGNITION: EPISTEMOLOGICAL FOUNDATIONS AND PRAXEOLOGICAL ASPECTS OF SCIENTIFIC ACTIVITY

Volodymyr Kraievskyi, Yurii Myskin, Volodymyr Metelytsia

34-39
- PDF (Українська)

FINANCE, BANKING, INSURANCE AND STOCK MARKET

ROLE OF SYSTEMICALLY IMPORTANT BANKS IN ENSURING THE FINANCIAL STABILITY OF THE BANKING SYSTEM

Olena Hasii, Natalia Pedchenko, Tetiana Gudz, Vitaly Shapovalov, Valentyn Kashkalda

40-48
- PDF (Українська)
THE RELATIONSHIP BETWEEN CENTRAL BANK INDEPENDENCE AND ITS CORPORATE GOVERNANCE

Nadiia Kytaieva

49-54
- PDF (Українська)
APPROACHES TO BUSINESS VALUATION: COMPARATIVE ANALYSIS IN THE CONTEXT OF CORPORATE FINANCE

Hanna Sydorenko-Melnyk, Olena Yarish, Alena Sokolova

55-61
- PDF (Українська)

MANAGEMENT

GLOBAL TRENDS IN THE EVOLUTION OF PUBLIC-PRIVATE PARTNERSHIPS IN HEALTHCARE

Yuliia Holovnia

62-69
- PDF (Українська)
APPLICATION OF MODERN CHANGE MANAGEMENT MODELS IN ENTERPRISES UNDER CONDITIONS OF INSTABILITY: CHALLENGES AND OPPORTUNITIES FOR BUSINESS

Raisa Hrinchenko, Maksym Ivanovskiy

70-77
- PDF (Українська)
SYSTEMIC ANALYSIS OF SECURITY THREATS TO POLTAVA UNIVERSITY OF ECONOMICS AND TRADE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Bohdan Kolomiiets

78-84
- PDF (Українська)
LEADERSHIP IN PERSONNEL MANAGEMENT OF TRADE ENTERPRISES

Anton Krylov

85-90
- PDF (Українська)

MARKETING

FORMATION OF THE CORPORATE IMAGE OF AN ENTERPRISE USING MARKETING TOOLS

Angela Zakharenko-Seleznyova

91-97
- PDF (Українська)
METHODOLOGICAL APPROACHES TO FORECASTING CONSUMER TRENDS IN DIGITAL MARKETING WITH REGARD TO CORPORATE SOCIAL RESPONSIBILITY

Inna Khomenko, Larysa Babachenko, Valentyna Moskalenko, Serhii Pavlovskyi, Sophia Lytvynenko

98-105
- PDF (Українська)

BUSINESS AND TRADE

HUMAN AND NATURE IN TOURISM STUDIES: A TRANSDISCIPLINARY DISCOURSE

Heorhii Skliar, Mykhaylo Logvyn, Nina Karpenko, Oleksandr Taranenko, Liudmyla Klymova

106-112
- PDF (Українська)
INNOVATIVE STRATEGIES FOR THE DEVELOPMENT OF TRANSPORT LOGISTICS IN THE CONDITIONS OF DIGITALIZATION

Tetiana Kharchenko

113-120
- PDF (Українська)

INTERNATIONAL ECONOMIC RELATIONS

INNOVATION-DRIVEN MECHANISMS FOR REBUILDING EUROPE’S COMPETITIVENESS

Olha Shkrumiak

121-127
- PDF (Українська)